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Textbook Notes for Lisa Henderson

UMASS-AMHERSTCOMM 121Lisa HendersonFall

COMM 121 Chapter Notes - Chapter 2-3: Moviefone, Horizontal Integration, Vertical Integration

OC11501815 Page
15 Sep 2016
4
Chapter 2 - the economics of the media industry (32-54) Most of the media in the united states and other western democracies are for-profit businesses.
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UMASS-AMHERSTCOMM 121Lisa HendersonFall

COMM 121 Chapter Notes - Chapter 1: Watching Movies, Moral Panic, Culture Shock

OC11501813 Page
7 Sep 2016
3
For example, 99% of households have radios, and 96% have televisions. Phones and tablets made access to the media more accessible; the use of desktop c
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