COMM 491S Chapter 12: LemishCh.12-MediaChildrenCulture

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Media use is not necessarily an individual act of choice, but often a result of adjustment, negotiation, collaborations, compromises, and/or imitation of others in the child"s environment. A social dimension of interest regarding media has to do with diversity within each society itself, availability of different types of media, etc. Media are an important force due to their central place in a family"s daily routines and the many social and personal roles they play for all members of the family. To move to investigating the depth of children"s media in everyday life, we have to shift from functionalist theories. Also cross-cultural differences need to be highlighted including the different values attached to media use and diverse social practices. All of these changes lead us to understand that the study of media in the family is dynamic, meaningful, and fascinating field of inquiry. of human behavior to cultural theories.

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