PSYCH 360 Chapter Notes -Social Proof, Normative Social Influence, Asch Conformity Experiments

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Refers to the many ways that people affect one another. Involves changes in attitudes and behaviors that result from the comments, actions or even the presence of others. Conformity is changing one"s behaviors or beliefs in response to some real or imagined pressure from others. Compliance is responding favorably to an explicit request by another person. Obedience occurs when the power relationship is unequal and the more powerful person issues a command rather than a request, to which the less powerful person submits. Tends to have a negative connotation but in most situations conformity tendencies are good. Why do we mimic: william james" ideomotor action or merely thinking about a behavior makes its actual performance more likely. The region of the brain responsible for perception overlap with those responsible for action: to prepare for interaction with the other person, interaction is likely to go more smoothly if we establish some rapport.

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