PSYCH 360 Chapter 5: chpt 5

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From chapter 4 accidentally left off the chap. What are the effects of thinking in terms of us vs. them? . A positive or negative evaluation of an object. Attitude object anything people might hold an attitude toward. Tripartite view of attitudes: cognitive- beliefs about an object, affective- feelings toward the object, behavioral- behavior toward the object. Are all three of these components necessary for an attitude to exist? (pg 31) no. An attitude that is activated automatically from memory, often without the person"s awareness that she or he possesses it. Possession of contradictory implicit and explicit attitudes toward the same object. A group to which people orient themselves, using its standards to judge themselves and the world. An important defining characteristic of a reference group is that people have an emotional attachment to it and refer to it for guidance even if they are not actual members. (ex. Anywhere from an entire nation/religion to your family/friends. )

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