PSYCH 360 Chapter Notes - Chapter 5: Cognitive Dissonance, When Prophecy Fails, Chickenpox
14 Apr 2014
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Attitude a positive or negative evaluation of an object. Tripartite view of attitudes: cognitive beliefs about an object, affective feelings towards the object, behavioral behavior towards the object. Lapiere"s study found that 249 out of 250 times, they were served despite 90% of restaurateurs who took the survey responded that they would not serve a chinese person. Criticisms: only 128 out of the 250 places responded to the survey. It wasn"t clear who responded to the survey and whether or not they were acting out on the norm of politeness. Attitudes are not good predictors of behavior. Implicit attitudes an attitude that is activated automatically from memory, often without the person"s awareness that she or he possesses it. Explicit attitudes a consciously held attitude that is a more thoughtful and deliberate evaluation than implicit attitudes. Dual attitudes the simultaneous possession of contradictory implicit and explicit attitudes toward the same object.
