COMM 1313W Chapter Notes - Chapter 2: Pathos, Moodle
2 Feb 2017
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Moodle question: using an example from your life, explain how you have seen each of the three forms of proof in action. Rhetoric: originally wanted to be an offshoot of logic, the science of human reasoning. The practical art by which we learn to manipulate all the available means of persuading a large heterogeneous, perhaps uneducated audience. Discovering all the available means of persuasion. Ethical appeal: (ethos) can be the most effective kind of appeal. The whole discourse must maintain a specific image". Can easily jeopardize entire effort with a simple slip up. The introduction and conclusion of an ethical appeal contain a calculated and planned way to impress the audience (pathos) which is used to show credentials and prove oneself credible. In doing so many men ruin their own chances at persuasion and success. Emotional appeal: (pathos//pathetic): being precipitated into action through the stimulus of aroused passion.
