JOMC 137 Chapter Notes - Chapter 2: Pigeonholing
Document Summary
Geography: employment opportunities for public relations specialists exist in almost every community but are concentrated in major population centers. Employers: the most common employers of practitioners are business and commercial corporations, followed by nonprofits and associations, then by public relations firms and agencies. Gender: the number of women in pr has increased steadily in the last several decades, women now comprise 59. 2% of pr practitioners. Race and ethnicity: about 20% of the prssa are non-white, when comparing student enrollment data to u. s. population data, it"s clear that. African americans are fairly represented, whereas other minority groups are underrepresented. The same pattern is found in the prsa membership. Education and preparation: about 66% of pr practitioners are college graduates, 15% of pr practitioners have master"s degrees. Salaries: the median annual salary in public relations is ,280. Work assignments: writing and editing, media relations and social media, research, management of clients and staff, counseling, special events, speaking, production, training, personal contacts.
