JOMC 137 Chapter Notes - Chapter 4: Public Service Announcement, Big Business, George Westinghouse
16 Mar 2018
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2:02 pm: studying how public relations evolved provides insight into its functions, its strengths, and its weaknesses. Ancient genesis: communicating to influence viewpoints and actions can be traced from the earliest civilizations. Greek theorists wrote about the importance of the public will. In england, kings maintained lords chancellor as third parties to facilitate communication and adjustment between the government and the people. American beginnings: born in adversity and change: the american beginnings of public relations appear in the american. Revolution"s struggle for power between the patriots" grassroots movement and the commercial, propertied tories. Pushing for independence: sustained campaigns to shape and move public opinion go back to the. Revolutionary war and the work of samuel adams and his cohorts. Promoting growth and change: early developments in public relations are directly tied to the power struggles evoked by political reform movements, amos kendall was a pioneer in public relations as a key member of president.
