MEJO 137 Chapter Notes - Chapter 5: Institute For Operations Research And The Management Sciences, Factiva, Google Alerts
Document Summary
The four essential steps of effective public relations: 1. Research: provides info required to understand the needs of publics and to develop powerful messages, 2. Planning: referred to as central function of management, process of setting goals and objectives and determining ways to meet them, 3. Communication: related to message strategy, making a message appealing and persuasive to public, 4. Measurement: or evaluation, provide means for demonstrating to management that pr is achieving objectives and contributing a meaningful way to organization. Planning: the second step: good pr program supports an organization"s business, marketing, and communications objectives and is strategic. Audience: should be directed toward specific and defined audiences or publics, 4. Strategy: statement how campaign will achieve objectives, 5. Tactics: specific activities that put strategy into operation, 6. Calendar/timetable: deciding when campaign should be conducted, determining proper sequence of events, compiling list of steps that must be completed, 7.
