MEJO 424 Chapter Notes - Chapter 8: Voice-Tracking, Sports Radio, Barter
31 Oct 2018
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Radio and audio programming: selection of station format > careful analysis of marketplace, # of radio stations in market and formats, rating of other stations, demographic characteristics, retail expenditures, two approaches, 1. Stations attempt to capture an existing audience from another station: 2. Important voice for breaking local news, severe weather updates, and traffic reports: stations build on success of morning program to attract for rest of day, numerous types of audio programming via internet and digital platforms. Internet radio services (pandora, spotify, etc: cloud-based music applications (itunes radio, amazon prime music, google music, podcasts, satellite radio (sirius xm) Independent programming and strategies: must generate entire schedule of programming, syndicated programs, movies, and sports, stacking: programming a block of time with the same genre, opportunities through multicasting. Multichannel programming: tiers: term used in cable industry to denote different categories of service, such as basic, extended basic, and premium.
