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Textbook Notes at University of Central Florida

Mar 3765 Chapter 3: Chapter Three – Inside the Entrepreneurial Mind
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Chapter Three Inside the Entrepreneurial Mind: From Ideas to Reality 1. Creativity, Innovation, and Entrepreneurship a. Creativity is the ability to develop new ideas and to discover new ways of looking at problems and opp...

Marketing
Mar 3765
Joshua Johnson
MAN 3301 Chapter Notes - Chapter 10: The Standard Hour, Standard Streams, Piece Work
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Chapter Ten Pay-for-performance: Incentive Rewards 1. Strategic Reasons for Incentive Plans a. Variable Pay Programs consist of bonuses, incentives, or recognition for good work i. Allows the organization to align its empl...

Management
MAN 3301
Steven Whiting
MAN 3301 Chapter Notes - Chapter 8: Job Performance, Central Tendency
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Chapter Eight Performance Management 1. Performance Management is the process of creating a work environment in which people can perform to the best of their abilities in order to meet a companys goals 2. Performance Evalu...

Management
MAN 3301
Steven Whiting
MAN 3301 Chapter 7: Chapter 7 – Training and Development
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Chapter 7 Training and Development 1. The Scope of Training a. Chief Learning Officers: a high-ranking manager directly responsible for fostering employee learning and development within the firm i. A needs assessment base...

Management
MAN 3301
Steven Whiting
MAN 3301 Chapter 6: Chapter Six – Employee Selection
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Chapter Six Employee Selection 1. Overview of the Selection Process a. Selection is the process of choosing individuals who are qualified to fill existing or projected job openings b. HR Managers and Recruiters should be f...

Management
MAN 3301
Steven Whiting
MAN 3301 Chapter Notes - Chapter 5: Outsourcing, Linkedin, W. M. Keck Observatory
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Chapter Five Expanding the Talent Pool: Recruitment and Careers 1. Business Strategies and Their Link to Strategic Recruiting a. Focus What type of positions are needed? i. Internal labor markets are those where workers ar...

Management
MAN 3301
Steven Whiting
GEB 3375 Chapter Notes - Chapter 1: International Monetary Fund, World Trade Organization, World Economy
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Chapter One Globalization 1. Introduction a. We are moving toward a world in which barriers to cross-border trade and investment are declining; perceived distance is shrinking due to advances in transportation and telecomm...

General Business
GEB 3375
Ryan Haney
Engineering: Electrical and Electronic
EEE 4463
Reza Abdolvand
Mar 3023 Chapter Notes - Chapter 15: Klout, Brand Equity, Web Hosting Service
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Branding 1. For current, former, and potential customers, a brand represents everything that a good, service, or idea means to them 2. A Brand is the name, term, symbol, design, or any combination of these that identifies ...

Marketing
Mar 3023
Carolyn Massiah
Mar 3023 Chapter 11: Chapter Eleven
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What is Retailing, and Why is it Important? 1. A retailer is any organization that sells directly to end-user consumers 2. The practice of retailing encompasses all of the business activities involved in the sales of goods...

Marketing
Mar 3023
Carolyn Massiah
Mar 3023 Chapter 10: Chapter Ten
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find more resources at oneclass.com The Importance of Pricing 1. Price is the amount of something money, time, or effortthat a buyer exchanges with a seller to obtain a product a. It reflects ...

Marketing
Mar 3023
Carolyn Massiah
Mar 3023 Chapter Notes - Chapter 8: Integrated Marketing Communications, Sales Promotion, Satellite Radio
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Promotion Mix 1. Promotion consists of all the activities that communicate the value of a product and persuade customers to choose it over other options 2. Promotion Mix the tools marketing professionals use to promote the...

Marketing
Mar 3023
Carolyn Massiah
Mar 3023 Chapter Notes - Chapter 6: United States Postal Service, Smartphone, Netflix
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What is a New Product? 1. A Product is the specific combination of goods, services, or ideas that a firm offers to consumers a. Goods are tangible products with physical dimensions, like a car b. Services are intangible pr...

Marketing
Mar 3023
Carolyn Massiah
Mar 3023 Chapter Notes - Chapter 5: Marketing Effectiveness, Data Management, Nonverbal Communication
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Transforming Market Information into Consumer Insights 1. Marketing research is an organizational activity that links the consumer, customer, and public to the marketer through information a. The organization uses that inf...

Marketing
Mar 3023
Carolyn Massiah
Mar 3023 Chapter Notes - Chapter 4: Yelp, Breakcore, Mobile Payment
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Understanding Consumer Behavior 1. To develop successful marketing campaigns, organizations needs to understand consumer behavior a. Researchers have drawn from areas such as psychology, sociology, anthropology, economics,...

Marketing
Mar 3023
Carolyn Massiah

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