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Textbook Notes at University of North Carolina - Chapel Hill

MEJO 137 Chapter Notes - Chapter 6: Attitude Change, Google Analytics, Survey Sampling
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Think Public Relations Chapter 6 Communication and Measurement Communication: The Third Step Sometimes referred to as execution Process and means by which objectives are achieved The goals of communication o Inform, persua...

Media And Journalism
MEJO 137
Gary Kayye
MEJO 137 Chapter Notes - Chapter 3: Outsourcing, Wella
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Think Public Relations Chapter 3 The Growth of a Profession A Brief History of Public Relations roots of public relations stretch back to the civilizations of Babylonia, Greece, and Rome. interper- sonal communication with...

Media And Journalism
MEJO 137
Gary Kayye
MEJO 137 Chapter Notes - Chapter 4: Rela, Consumer Protection, Fax
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Think Public Relations Chapter 4 Todays Practice: Departments and Firms Public Relations Departments practitioners voluntar- ily go through a process by which a national organization certifies that they are competent, qual...

Media And Journalism
MEJO 137
Gary Kayye
MEJO 137 Chapter Notes - Chapter 5: Institute For Operations Research And The Management Sciences, Factiva, Google Alerts
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Think Public Relations Chapter 5 Research and Campaign Planning The Four Essential Steps of Effective Public Relations 1. Research o Provides info required to understand the needs of publics and to develop powerful message...

Media And Journalism
MEJO 137
Gary Kayye
MEJO 137 Chapter Notes - Chapter 1: Strategic Management, Interpersonal Communication, Marketing Mix
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What is Public Relations? The Challenge of Public Relations Involves written and interpersonal communication, research, negotiation, creativity, logistics, facilitation, and problem solving skills Global Scope A lot of cou...

Media And Journalism
MEJO 137
Gary Kayye
MEJO 137 Chapter Notes - Chapter 8: Conflict Management, Strategic Management, Crisis Management
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Think Public Relations Chapter 8 Managing Competition and Conflict A New Way of Thinking: Conflict and Competition Health PR is one of most polemical and highly charges specialties in PR PR can be defines as strategic mana...

Media And Journalism
MEJO 137
Gary Kayye
MEJO 137 Chapter Notes - Chapter 2: Crisis Communication, Cultural Literacy, Corporate Communication
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Think Public Relations Chapter 2 Careers in Public Relations A Changing Focus in Public Relations Other skills like investor relations, governmental affairs, or brand management Competition and conflict management o Public...

Media And Journalism
MEJO 137
Gary Kayye
MEJO 137 Chapter Notes - Chapter 7: Radiative Transfer Equation And Diffusion Theory For Photon Transport In Biological Tissue, Mass Media, Communicative Action
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Think Public Relations Chapter 7 Public Opinion and Persuasion What is Public Opinion? Public Opinion is a Moving Target o Constantly change and revise opinion o Three reason explain profound...

Media And Journalism
MEJO 137
Gary Kayye
MEJO 424 Chapter Notes - Chapter 7: Zip Code, Geolocation, Psychographic
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Management of Electronic and Digital Media Chapter 7: Audiences and Audience Research Audience Research and Analysis Managers in electronic and digital media industries utilize three main types of data to assists in decisi...

Media And Journalism
MEJO 424
Lee Meredith
MEJO 424 Chapter Notes - Chapter 8: Voice-Tracking, Sports Radio, Barter
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Management of Electronic and Digital Media Chapter 8: Content: Strategy and Distribution The Program ManagerDirector Responsible for programming content Midlevel manager Operations Manager person responsible for programing...

Media And Journalism
MEJO 424
Lee Meredith
SOCI 121 Chapter Notes - Chapter 8: Net Reproduction Rate, Total Fertility Rate, Zero Population Growth
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Fertility Patterns in the Modern Era Childbearing Ages the childbearing ages for females. It is usually considered as ages 1549 or 1544, although it is possible for women younger than 15 or older than 49 to bear a child Ge...

Sociology
SOCI 121
Caiping Wei
SOCI 121 Chapter Notes - Chapter 9: Partible Inheritance, Ultimogeniture, Childlessness
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Chapter 9: Theory and Practice of Fertility Decline in Historical Europe and in the Less Developed Region Impartible inheritance practice in which one child, almost always a son, is the sole heir Primogeniture inheritance ...

Sociology
SOCI 121
Caiping Wei
SOCI 121 Chapter Notes - Chapter 7: Hispanic Paradox, Cirrhosis, Distilled Beverage
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Chapter 7: Mortality Issues in the More Developed Region Body Mass Index (BMI) - calculated as weight in kilograms divided by height in meters squared. BMI is a good measure of obesity and risk for diabetes and other ailme...

Sociology
SOCI 121
Caiping Wei
AAAD 260 Chapter Notes - Chapter 6: International Monetary Fund, Wage Labour, Subsistence Agriculture
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Afro-Latin America 1800-2000, Chapter 6 Into the Twenty-First Century: 2000 and beyond The Economic Challenge: Neoliberalism State-led growth > saddled societies of the region with massive public and private debt, bloated ...

African, African-American, Diaspora Studies
AAAD 260
Maya Berry
EXSS 175 Chapter Notes - Chapter 1: Erector Spinae Muscles, Long Thoracic Nerve, Serratus Anterior Muscle

EXSS 175 Anatomy Mnemonics General Terms o Supine vs. prone body position "Supine is on your spine.Therefore, prone's the "other" one. o Supine vs. prone body position Know SUPination isyour hand while...

Exercise And Sport Science
EXSS 175
Johna Register- Mihalik

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