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PSY 309 Chapter Notes - Chapter 1: George Herbert Mead, Auguste Comte, Harriet Martineau
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What Is Sociology - One of the social sciences; a discipline that examines the human, or social world - Basically the study of society - Howard Becker said it was the study of people doing things togethe...

Psychology
PSY 309
Bradbury
PSY 309 Chapter Notes - Chapter 4: George Herbert Mead, Erving Goffman, Thomas Theorem
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Socialization, Interaction, and the Self What is Human Nature - Nature vs. nurture o Are we the people that we are because of our genetics or our socialization? o Both play a role in making ...

Psychology
PSY 309
Bradbury
PSY 309 Chapter 5: Ch 5
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Separate and Together: Life in Groups What is a Group? A group is a collection of people who share some attribute, identify with one another, and interact with each other Social groups provide the values, norms, and rule...

Psychology
PSY 309
Bradbury
PSY 309 Chapter 6: Ch 6
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Deviance What is Deviance Deviance is a behavior, trait, or belief that departs from a norm and generates a negative reaction in a particular group Defining something as deviant requires us to examine the group norms and...

Psychology
PSY 309
Bradbury
PSY 309 Chapter Notes - Chapter 3: Symbolic Culture, Cultural Relativism, Ethnocentrism
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Culture What is culture? Culture is the entire way of life for a group of people It is hard for us to see our own culture, so we may not recognize the extent to which it shapes and defines who we are Culture includes th...

Psychology
PSY 309
Bradbury
BIO 325 Chapter Notes - Chapter 8: Nonsense Mutation, Glutamine, Reading Frame
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Chapter 8 Problems 1. The following diagram describes the mRNA sequence of part of the A gene and the beginning of the B gene of phage X174. In this phage, some genes are read in overlapping reading fram...

Biology
BIO 325
S Sung
BIO 325 Chapter Notes - Chapter 8: Tryptophan Synthase, Proflavine, Genetic Code
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Chapter 8 Gene Expression: The Flow of Information from DNA to RNA to Protein 8.1 The Genetic Code Triplet codons of nucleotides represent individual amino acids - First you need to determine the order of amino aci...

Biology
BIO 325
S Sung
PSY 309 Chapter Notes - Chapter 9-12: Narcissistic Personality Disorder, Narcissism, Lexical Hypothesis
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Chapter 6 Single-Trait Approach - Main question: What do people with this trait do? (ex. Narcissism, self-monitoring) - Self-Monitoring o The tendency to look for and react to cues in the environment...

Psychology
PSY 309
Bradbury
ADV 318J Chapter Notes - Chapter 2: Omnicom Group, Web 2.0, Crowdsourcing

::Chapter 2:: 21: Industry in constant consumers have control, with increasing technologies traditional media adv down 15 transition (2009) Interruption engagement 21: Trends affecting Web 2.0 simple as choosing what websi...

Advertising
ADV 318J
Wilcox
ADV 318J Chapter 11-14: ADV 318J EXAM 4 STUDY GUIDE

Chapter 11: Executing the Creative The heart and soul of advertising is the creative, period. Adv works best when it projects as much of the desired brand meaning as possible to the consumer Creative is about giving meanin...

Advertising
ADV 318J
Wilcox
ADV 318J Chapter 1, 3, 4, 18: ADV 318J Book Notes

Chapter 1 Companies are struggling to get their messages out to a new consumer audience They are using traditional mass media advertising and some newer methods Companies are trying to keep up with how and where consumers ...

Advertising
ADV 318J
Wilcox
ADV 318J Chapter 2, 5, 7, 16: ADV 318J Book Notes--EXAM 2

Chapter 2 The Advertising Industry in Constant Transition Old power struggles in the industry are nothing compared to what is going on today Average consumer will see between 1000 and 5000 ads per day Consumers are tired o...

Advertising
ADV 318J
Wilcox
ADV 318J Chapter Notes - Chapter 6, 9, 15, 17: Market Segmentation, A.D. Vision, Brand Management

Chapter 6: Market Segmentation, Positioning, and the Value Proposition STP Marketing and Advertising It is way to expensive and wasteful to advertise to everyone Advertisers usually have to segment their marketcut it into ...

Advertising
ADV 318J
Wilcox
MIS 301 Chapter Notes - Chapter 8: Lyft, Blue Ocean Strategy, Ipod Touch

1 Chapter 8 Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World 8.1 - Introduction Network Effects - Also known as Metca...

Management Information Systems
MIS 301
Joshua Rock
MIS 301 Chapter Notes - Chapter 5: Test Track, Grid Computing, Semiconductor Device Fabrication

1 Chapter 5 Moores Law and More: Fast, Cheap Computing, and What This Means for the Manager 5.1 Introduction FASTER & CHEAPER Drives Computer Industry Def...

Management Information Systems
MIS 301
Joshua Rock

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