PSYC 288 Chapter 7: Chapter 7
Document Summary
Chapter 7- attitudes and attitude change: the nature and origins of attitudes, attitudes- evaluations of people, objects, and ideas, where do attitudes come from, come from genes in a way, ex. Identical twins have more of the same attitudes than fraternal twins: cognitive component- the thoughts and beliefs that people form about the attitude object, ex. Implicit attitudes: explicit attitudes- attitudes that we consciously endorse and can easily report, what we think of as our attitude, saying that you hate math. Implicit attitudes- attitudes that exist outside of conscious awareness. Kim kardashian saying that jeans make your butt look scary good, you want them bc she said it: the motivation to pay attention to the arguments: If there is personal relevance in a topic, people are more motivated to pay attention: more likely to take a central route, the ability of pay attention to the arguments, ability could be bc tired or confused, ex.
