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Textbook Notes for Linda Shul

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UNMMGMT 322Linda ShulFall

MGMT 322 Chapter Notes - Chapter 13: Customer Relationship Management, Supplier Relationship Management, Business Process

OC111838227 Page
21 Oct 2016
6
Outline of chapter 13: supply chain management and marketing channels. Lo1: define the terms supply chain and supply chain management and discuss the b
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UNMMGMT 322Linda ShulFall

MGMT 322 Chapter Notes - Chapter 11: Research And Development, Test Market, Consumer Product Safety Act

OC111838223 Page
11 Oct 2016
10
Outline of chapter 11: developing and managing products. Lo1: explain the importance of developing new products and describe the six categories of new
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UNMMGMT 322Linda ShulFall

MGMT 322 Chapter Notes - Chapter 10: Umbrella Brand, Toothpaste, Uniform Commercial Code

OC111838214 Page
10 Oct 2016
7
The p(cid:396)odu(cid:272)t offe(cid:396)i(cid:374)g, the hea(cid:396)t of a(cid:374) o(cid:396)ga(cid:374)izatio(cid:374)"s (cid:373)a(cid:396)keti(ci
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UNMMGMT 322Linda ShulFall

MGMT 322 Chapter Notes - Chapter 6: Store Brand, Impulse Purchase, Cognitive Dissonance

OC111838224 Page
16 Sep 2016
5
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UNMMGMT 322Linda ShulFall

MGMT 322 Chapter Notes - Chapter 2: Market Environment, Reverse Engineering, Experience Curve Effects

OC111838217 Page
3 Sep 2016
0
Outline of chapter 2: strategic planning for competitive advantage. Strategic planning the managerial process of creating and maintaining a fit between
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UNMMGMT 322Linda ShulFall

MGMT 322 Chapter Notes - Chapter 12: Services Marketing, Brainpower, Liquid Oxygen

OC111838220 Page
12 Oct 2016
22
Outline of chapter 12: services and nonprofit organization marketing. Lo1: discuss the importance of services to the economy. Service the result of app
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UNMMGMT 322Linda ShulFall

MGMT 322 Chapter Notes - Chapter 1: Marketing, Relationship Marketing, Liquid Oxygen

OC11183828 Page
26 Aug 2016
3
Outline of chapter 1: an overview of marketing. Marketing includes personal selling, advertising, making products available in stores, arranging displa
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