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Chapter 1

COMM 1130 Chapter 1: Chapter 1 – Rhetoric as Symbolic Action

2 Pages

Communication Studies
Course Code
COMM 1130
David Supp- Mon

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Chapter 1 Rhetoric as Symbolic Action Civic Engagement Peoples participation in individual or collective action to develop solutions to social, economic, and political challenges in their communities, states, nations, and the world Collective Memory Memory that is not simply an individualized process, but a shared and constructed creation of a group Constitutive Rhetoric The art of constituting character, community, and culture in language Culture The historically transmitted pattern of meanings embodied in symbols, a system of inherited conceptions expressed in symbolic forms by means of which men (and women) communicate, perpetuate, and develop their knowledge about and attitudes towards life Ethos That which is in the character of the speaker Hegemony The dominant ideology of a society exerting social control over people without the use of force Identification A communicative process through which people are unified into a whole on the basis of common interest of characteristics Ideology The ideas, values, believes, perceptions, and understandings that are known to members of a society and that guide their behaviors Logos That which relies on argument itself, by showing or seeming to show something Pathos That which leads the audience to feel emotion Power The ability to get things done Public Memory A particular type of collective memory that combines the memories of the dominant culture and fragments of marginalized groups memories, and enables a public to make sense of the past, present, and future Rhetor/Rhetoric The use of symbolic action by human beings to share ideas, enabling them to work together to make decisions about matters of common concern and to construct social reality Rhetorical Agency the capacity to act, that is, to have the competence to speak or write (or engage in any form of symbolic action) in a way that will be recognized or needed by others in one
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