MGMT 2100 Chapter Notes - Chapter 10: Absenteeism, Organizational Culture, Buzzword

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10. 1 fundamental change: what will you be called on to deal with: the marketplace is becoming more segmented & moving toward more niche products: the past few decades have been all about mass production. demassification, with customer groups becoming segmented into smaller and more specialized groups responding to more narrowly targeted commercial messages. Traditional data handling jobs (sorting data for relevance) are now becoming obsolete. Knowledge work , which is analytic and involves problem solving and abstract reasoning-exactly the kind of thing required of skilful managers, professionals, salespeople, and financial analysts. 10. 1. 1 types of change: reactive change: reactive change is when the organization has to make changes in response to problems or opportunities as they arise. This type of change is similar to putting out fires : proactive change: in contrast to reactive change, proactive change, or planned change, involves making carefully thought-out changes in anticipation of possible or expected problems or opportunities.

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