COM 295 Chapter Notes - Chapter 9: Business Communication
According to Bovee & Thill (2016), understanding the importance of where your message is
directed and how it'll be taken, is one of the key elements to having your persuasive message
being effective. Knowing your audience, past ethnicity, of what keeps them wanting to improve
can get your message taken more seriously. Also keep in mind, effective persuasive messages
stay clear from the audience feeling that their original feeling of the subject was a poor choice,
(Bovee & Thill, 2016). Presenting a better option to your audience requires a level of
connectivity that you, as the speaker, must create throughout your presentation. Having a strong
but east to connect intro to your message, sets the rest of the material up for success.
Reference
Bovee, C. & Thill, J. (2016). Business communication essentials. (7th ed). Pearson.
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Document Summary
According to bovee & thill (2016), understanding the importance of where your message is directed and how it"ll be taken, is one of the key elements to having your persuasive message being effective. Knowing your audience, past ethnicity, of what keeps them wanting to improve can get your message taken more seriously. Also keep in mind, effective persuasive messages stay clear from the audience feeling that their original feeling of the subject was a poor choice, (bovee & thill, 2016). Presenting a better option to your audience requires a level of connectivity that you, as the speaker, must create throughout your presentation. Having a strong but east to connect intro to your message, sets the rest of the material up for success.