COMM 123 Chapter Notes - Chapter 0: Neoliberalism, Narcissism, Friending And Following
23 Mar 2018
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Jennifer ringley - charges for full entry to jennicam. 22 y/o natalie dylan attempted to sell her virginity on ebay to pay for grad school. People wanted to model after her self branding. Dylan didn"t brand herself like tequila and was happy w immediate money - tequila recognized as successfully parlaying her online life into a lucrative career. Branding oneself is today understood as a goal to strive for. Positioned by marketers and brand managers as the proper way to take care of oneself in contemporary advanced capitalist economy. Visible self on global display gains traction in the contemporary context of postfeminism. Postfeminism is both an ideology and increasingly normative strategy of engaging w the world. Connect traditional liberal feminist ideas about everything from freedom to. Been absorbed into everything from political ideology to pop culture to consumption habits ideology to pop culture to consumption habits. Rich context for girls and young women to build a self0brand.
