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Textbook Notes for Marketing at University of Pennsylvania (UPENN)


UPENNMKTG 101NiedermeierFall

MKTG 101 Chapter Notes - Chapter 11: Shopper Marketing, Category Killer, Brand Equity

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Chapter 11: retailing and wholesaling: retailing- all the activities involved in selling goods directly to final consumers for their personal, nonbusin
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UPENNMKTG 101NiedermeierFall

MKTG 101 Chapter 12: Chapter 12 Notes

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Digital technology is advancing and changing the way companies and consumers communicate with each other (more personalized and interactive: shifting f
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UPENNMKTG 101NiedermeierFall

MKTG 101 Chapter Notes - Chapter 9: Price Ceiling, Price Floor

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3 pricing strategies: customer value based pricing, competition based pricing first asses customer needs and value perceptions sets target price based
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UPENNMKTG 101NiedermeierFall

MKTG 101 Chapter Notes - Chapter 4: Customer Insight, Scale-Invariant Feature Transform

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To get good customer insight, you need to manage marketing information from a wide range of sources (email, texting, social media: managers are often o
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UPENNMKTG 101NiedermeierFall

MKTG 101 Chapter Notes - Chapter 8: Observability, Candela, Product Differentiation

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UPENNMKTG 211SharifSpring

MKTG 211 Chapter 4: Mktg 211 ch 4 reading notes

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UPENNMKTG 211SharifSpring

MKTG 211 Chapter 3: Mktg 211 ch 3 reading-1

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UPENNMKTG 211SharifSpring

MKTG 211 Chapter 3: Mktg 211 ch 3 reading

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UPENNMKTG 101AllFall

MKTG 101 Chapter Notes - Chapter 7: Scientific Method, Intranet, Test Market

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UPENNMKTG 224AllSpring

MKTG 224 Chapter Notes - Chapter 3: Marketing Mix, Customer Relationship Management

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UPENNMKTG 288John ZhangSpring

MKTG 288 Chapter Notes - Chapter 5: Windfall Gain, Fungibility, Prospect Theory

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UPENNMKTG 224AllSpring

Chapter 6 Notes and Vocab (full notes)

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