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Textbook Notes for Kovacevich Rex

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USCBUAD 307Kovacevich RexFall

BUAD 307 Chapter Notes - Chapter 10: Sampling Frame, American Marketing Association, Panel Data

OC9249444 Page
3 Oct 2016
7
Identify the 5 steps in the marketing research process. Step 1: defining the objectives and research notes. Complexity of project company undertakes de
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USCBUAD 307Kovacevich RexFall

BUAD 307 Chapter Notes - Chapter 6: Customer Satisfaction, Cognitive Dissonance, Marketing Mix

OC9249443 Page
3 Oct 2016
5
Articulate the steps in the consumer buying process. Begins when consumers recognize they have an unsatisfied need. Need recognition information search
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USCBUAD 307Kovacevich RexFall

BUAD 307 Chapter Notes - Chapter 5: Green Marketing, Environmental Health, Baby Boomers

OC9249443 Page
3 Oct 2016
1
Outline how customers, the company, competitors, and corporate partners affect marketing strategy. Company"s capabilities: successful marketing firms f
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USCBUAD 307Kovacevich RexFall

BUAD 307 Chapter Notes - Chapter 4: Brand Equity, Corporate Social Responsibility, Global Issue

OC9249442 Page
3 Oct 2016
6
Business ethics moral or ethical dilemma that might arise in a business setting. Corporate social responsibility entails voluntary actions taken by a c
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USCBUAD 307Kovacevich RexFall

BUAD 307 Chapter Notes - Chapter 2: Operational Excellence, Human Resource Management, Humidifier

OC9249444 Page
3 Oct 2016
2
Identifies a related marketing mix (its 4 ps) Identifies the bases on which the firm plans to build a sustainable competitive advantage: an advantage t
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USCBUAD 307Kovacevich RexFall

BUAD 307 Chapter Notes - Chapter 8: Glocalization, World Trade Organization, Subculture

OC9249444 Page
3 Oct 2016
4
Describe the components of a country market assessment. Generally, the greater the wealth in the country, the greater the opportunity a firm will have
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USCBUAD 307Kovacevich RexFall

BUAD 307 Chapter Notes - Chapter 7: North American Industry Classification System, Retail, Web Portal

OC9249444 Page
3 Oct 2016
0
Describe ways in which b2b firms segment their markets. Manufacturers/service providers buy raw materials, components, and parts that allow them to mak
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USCBUAD 307Kovacevich RexFall

BUAD 307 Chapter Notes - Chapter 1: History Of Marketing, Retail

OC9249442 Page
3 Oct 2016
4
Marketing is creating, capturing, communicating, delivering, and exchanging offerings that have value for customers. Providing an exchange both the buy
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