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Textbook Notes for Business Administration at University of Southern California (USC)

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USCBUAD 307Anthony SalmoneFall

BUAD 307 Chapter Notes - Chapter 2: Competitive Advantage, Marketing Strategy, Marketing Mix

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USCBUAD 304Chris BresnahanFall

BUAD 304 Chapter Notes - Chapter 1: Equity Theory, Expectancy Theory, Toyota Electronic Modulated Suspension

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Engstrom auto mirror plant: motivating in good times and bad. The case facts (brief summary; 2-4 sentences of what"s happening and who"s involved): Eng
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USCBUAD 307Anthony SalmoneFall

BUAD 307 Chapter Notes -Marketing Plan, Retail, Institute For Operations Research And The Management Sciences

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USCBUAD 307Anthony SalmoneFall

BUAD 307 Chapter Notes - Chapter 8: Foreign Exchange Controls, Geert Hofstede, Liquid Oxygen

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USCBUAD 307Anthony SalmoneFall

BUAD 307 Chapter Notes - Chapter 3: Sentiment Analysis, Bounce Rate, Agame

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USCBUAD 307Anthony SalmoneFall

BUAD 307 Chapter Notes - Chapter 10: Panel Data, Data Warehouse, Data Mining

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Lo1: identify the 5 steps in the marketing research process o. Analyzing data & developing insights (data --> info) Secondary data - collected prior to
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USCBUAD 304Chris BresnahanFall

BUAD 304 Chapter Notes - Chapter 6: Force-Field Analysis

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The case facts (brief summary; 2-4 sentences of what"s happening and who"s involved): Jess westerly is the assistant product owner at kauflauf gmbh, re
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USCBUAD 307Anthony SalmoneFall

BUAD 307 Chapter Notes - Chapter 9: Value Proposition, Profit Margin, Micromarketing

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USCBUAD 304AllFall

BUAD 304 Chapter Notes - Chapter 4: Machiavellianism, Rorschach Test, Conscientiousness

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USCBUAD 307Anthony SalmoneFall

BUAD 307 Chapter Notes - Chapter 7: Web Portal, Liquid Oxygen

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USCBUAD 307Anthony SalmoneFall

BUAD 307 Chapter Notes - Chapter 4: American Marketing Association, Marketing Ethics, Corporate Social Responsibility

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22
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USCBUAD 304Chris BresnahanFall

BUAD 304 Chapter Notes - Chapter 4: Selective Perception

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Thomas green: power, office politics, and a career in crisis. The case facts (brief summary; 2-4 sentences of what"s happening and who"s involved): Tho
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