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Textbook Notes for Brenda Lynch

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USCJOUR 250Brenda LynchSpring

JOUR 250 Chapter Notes - Chapter 2: George Creel, Press Support, Rockefeller Family

OC7449783 Page
11 May 2016
4
Best represents the hype and press agentry of the 19th century. Master of pseudoevent - a planned happening that occurs primarily for the purpose of be
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USCJOUR 250Brenda LynchSpring

JOUR 250 Chapter Notes - Chapter 1: Marketing Communications, Strategic Management, Institute For Operations Research And The Management Sciences

OC7449782 Page
11 May 2016
19
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USCJOUR 250Brenda LynchSpring

JOUR 250 Chapter Notes - Chapter 17: Branded Content, High Visibility, Viral Marketing

OC7449783 Page
11 May 2016
5
Corporate social responsibility (csr) - improving the reputation and citizenship of the organization. Make trust a fundamental rule of corporate govern
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USCJOUR 250Brenda LynchSpring

JOUR 250 Chapter Notes - Chapter 5: Quota Sampling, Copy Testing, Content Analysis

OC7449786 Page
11 May 2016
4
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USCJOUR 250Brenda LynchSpring

JOUR 250 Chapter Notes - Chapter 4: Abs-Cbn Cable Channels, Interpublic Group Of Companies, Publicis

OC7449783 Page
12 May 2016
16
Pr finds higher favor/value in larger more complex organizations. Ceos/coo/chairman find pr more valuable than other parts of organization (when pr is
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USCJOUR 250Brenda LynchSpring

JOUR 250 Chapter Notes - Chapter 19: Press Secretary, Crisis Management

OC7449782 Page
11 May 2016
9
Pr function of government agencies consist primarily of disseminating information. Pr specialists used to promote government services, orchestrate fund
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USCJOUR 250Brenda LynchSpring

JOUR 250 Chapter Notes - Chapter 10: Ingratiation, Sensemaking, Reputation Management

OC7449785 Page
11 May 2016
15
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