JOUR 250 Chapter Notes - Chapter 2: George Creel, Press Support, Rockefeller Family
Document Summary
Best represents the hype and press agentry of the 19th century. Master of pseudoevent - a planned happening that occurs primarily for the purpose of being reported. He uses flowery language, exaggeration, controversy, massive advertising, & publicity to promote his various attractions in an age when the public was hungry for any form of entertainment. Gained fame in 19th century for exhibits that generated much public debate & ticket sales. Tom thumb became one of the first american celebrities (pr event of his marriage to another little person) Made swedish singer an american pop icon (jenny lind) by donating part of proceeds to charity from opening nights of concerts (tactic still used by entertainment publicists) Publicity & promotion helped to populate the western us. Distributed pamphlets & brochures exaggerating the awesomeness of the land. Railroads used extensive pr - needed people to move west to use the railroads. Amos kendall - first presidential press secretary o.
