ACC 310F Chapter Notes - Chapter 2: W. M. Keck Observatory, Contribution Margin, Fixed Cost

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7 Feb 2017
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Using cvp relation to make short- term decisions. Cvp relation helps organizations make short-term decisions. Decrease the price of perlast to increase demand. Decreasing the selling price per pound reduces the unit contribution margin; the change reduces price, but not the unit variable cost. Because each pound sold contributes less to profit, Sierra"s overall profit will increase only if the reduction in the unit contribution margin is more than offset by the additional sales volume that price cuts typically generate. Purchase new inspection technology to reduce the unit variable cost of perlast. Unit contribution margin will increase because sierra expects the inspection technology to reduce the unit variable cost. So, each pound of perlast sold will contribute more to profit. However, this option also increases fixed costs. Only profitable if the increased contribution margin exceeds the increase in fixed costs. Offer different grades of perlast to meet specific needs of individual market segments.

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