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Textbook Notes for Wilcox

UT-AUSTINADV 318JWilcoxSpring

ADV 318J Chapter 1: ch 1 notes.docx

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16 Feb 2015
31
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UT-AUSTINADV 318JWilcoxFall

ADV 318J Chapter 10: Give the Brand the Desired Social Meaning

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30 Nov 2018
0
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UT-AUSTINADV 318JWilcoxFall

ADV 318J Chapter 9: Chapter 9 Notes

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7 Nov 2018
0
Creativity: ability to consider + hold together seemingly inconsistent elements + forces, making a new connection. Reflects early childhood experiences
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UT-AUSTINADV 318JWilcoxFall

ADV 318J Chapter Notes - Chapter 5: Doritos, Sales Promotion, Toothpaste

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18 Oct 2018
0
Decision making process: need recognition information search and. Alternative evaluation purchase postpurchase use and evaluation. Need state: one"s de
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UT-AUSTINADV 318JWilcoxFall

ADV 318J Chapter Notes - Chapter 10: Geico Advertising Campaigns

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30 Nov 2018
0
To get consumers to recall its brand names first; that is, before any of the competitors" brand names. Repetition generally increases the odds of recal
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UT-AUSTINADV 318JWilcoxFall

ADV 318J Chapter 14: Chapter 14 Notes

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13 Nov 2018
0
{media planning: advertising and ibp in digital, social, and mobile media} Web 2. 0 = progression of internet to interactive online communication, part
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UT-AUSTINADV 318JWilcoxFall

ADV 318J Chapter Notes - Chapter 16: Bob Garfield, Branded Content, Brand Equity

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23 Oct 2018
0
{b o o k n o t e s} The role of event sponsorship, product placements, and branded entertainment in ipb. Ex: japanese nissan sponsored the champions le
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UT-AUSTINADV 318JWilcoxFall

ADV 318J Chapter Notes - Chapter 8: Media Consumption, A.D. Vision, Value Proposition

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30 Nov 2018
0
Chapter 8 notes planning advertising and integrated brand promotion. Value proposition = connects the marketing plan with an advertising plan. Specific
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UT-AUSTINADV 318JWilcoxFall

ADV 318J Chapter 10: Link Key Attribute(s) to the Brand Name + Scare the Consumer into Action

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30 Nov 2018
0
Objective #2: link key attribute(s) to the brand name. To get consumers to associate a key attribute with a brand name and vice versa. Associated with
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UT-AUSTINADV 318JWilcoxFall

ADV 318J Chapter Notes - Chapter 10: Under Armour

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30 Nov 2018
0
Objective #9: leverage social disruption and cultural contradictions. To leverage disruption and cultural contradictions in society to the brand"s adva
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UT-AUSTINADV 318JWilcoxFall

ADV 318J Chapter 10: Affective Association_Get the Consumer to Feel Good About the Brand

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30 Nov 2018
0
Objective #4: affective association: get the consumer to feel good about the. Liking brand will lead to purchase, work through feelings. Not to just ma
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UT-AUSTINADV 318JWilcoxFall

ADV 318J Chapter 10: Persuade the Consumer

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30 Nov 2018
0
To convince consumers to buy a product or serve through high-engagement arguments. Requires a active, engaged consumer that pays attention and consider
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