ADV 318J Chapter 11-14: ADV 318J EXAM 4 STUDY GUIDE
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Language of the messages, also sometimes suggest the idea for the visuals; likewise art directors sometimes come up with a headline or a tagline. Copywriters and art directors: two most traditional jobs in the world of creative advertising, word vs image war that has been reflected through artificial separation of the domains for decades. Use the video: allow the video portion of the commercial to enhance and embellish the audio portion; support the video: make sure the copy doesn"t just hitchhike on the video; coordinate the. Writing copy for radio: some consider radio the ultimate forum for cw creativity; b/c its audio only the. Hero or beauty shot: perhaps the most straightforward illustration is one that simply displays brand features, benefits, or both, even though a print ad is static, the product can be show in use through an. Century and most notably in the advertising world by hubert.
