CMS 306M Chapter Notes - Chapter 13: Social Proof, Pole And Polar, Cognitive Dissonance
10 May 2016
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Intro: victory in these presentations is a result of your skill in influencing your audiences, and influencing them in an ethical manner. Defining presentation: rhetoric: works to advance our understanding of how human beings use language to influence one another, persuasion: the process of influence. Ethical stances: ethics are significant aspects of the debate involving the proper definition, place, and study of persuasion, ethics are an important dimension, persuasion involves the power to influence another. Using actions/words to persuade: a good speech is impossible without a speaker that lives a good life. Persuasion and cognition: victory in persuasion is when you can influence another person to change their attitudes, beliefs, values, or behaviors, target audience: listeners you want most to influence with your presentation. Use values to ascertain whether something is fundamentally good or bad. Using motivation to persuade: people have needs or desires.
