CMS 306M Chapter Notes - Chapter 11: Microsoft Office Shared Tools, Sans-Serif, Elaboration Likelihood Model

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Create your visual aids after you outline what you are going to say so that you will use them to aid your presentation, not replace it. Finish outlining your presentation early enough to allow for time to create, and practice with visual aids that will actually enhance your words. Consider the purpose of your visual aid. Concrete visual aids that can be inanimate or animate (not on the screen: visual representation. Of an object, such as a map, drawing, diagram, etc. placed on the screen: numerical clarifiers. Such as a chart or graph, which you can use to simplify and explain complex numerical concepts, particularly numerical data. Charts are figures that graphically illustrate relationships while graphs are visual representations of statistics. Elaboration likelihood model of persuasion (elm): states that effective speakers should adjust their message based upon the level of involvement of the audience. Several steps to follow to use numerical clarifiers.

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