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Textbook Notes for Jon Miller

UT-AUSTINMKT 320FJon MillerSpring

MKT 320F Chapter Notes - Chapter 16: Social Network, Linkedin, Unique Selling Proposition

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15 Jun 2015
20
Book notes chapter 16: advertising, publicity, and sales promotion. Advertising, publicity, sales promotion, and marketing strategy planning. -advertis
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UT-AUSTINMKT 320FJon MillerSpring

MKT 320F Chapter Notes - Chapter 15: Personal Selling, Sales Promotion, Customer Service

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15 Jun 2015
20
Book notes chapter 15: personal selling and customer service. Personal selling requires strategy decisions: salesperson must adjust to cultural influen
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UT-AUSTINMKT 320FJon MillerSpring

MKT 320F Chapter Notes - Chapter 13: Ikea, Costco, The Home Depot

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15 Jun 2015
40
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UT-AUSTINMKT 320FJon MillerSpring

MKT 320F Chapter Notes - Chapter 11: Vertical Integration, Complete Control, Corporate Video

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15 Jun 2015
18
Marketing strategy planning decisions for place place: making goods and services available in the right quantities and locations, when customers want t
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UT-AUSTINMKT 320FJon MillerSpring

MKT 320F Chapter Notes - Chapter 4: Mixto Esporte Clube, Cluster Analysis, Customer Relationship Management

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15 Jun 2015
11
Chapter 4: focusing marketing strategy with segmentation and positioning. Search for opportunities can begin by understanding markets. Market: a group
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UT-AUSTINMKT 320FJon MillerSpring

MKT 320F Chapter Notes - Chapter 17: Oligopoly, Price Fixing, Price Discrimination

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15 Jun 2015
14
-these objectives drive decisions about key pricing policies: how flexible prices will be. 3: how transportation costs will be handled the level of pri
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UT-AUSTINMKT 320FJon MillerSpring

MKT 320F Chapter Notes - Chapter 12: Containerization, Uptodate, Electronic Data Interchange

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15 Jun 2015
22
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UT-AUSTINMKT 320FJon MillerSpring

MKT 320F Chapter Notes - Chapter 10: Swot Analysis, U.S. Consumer Product Safety Commission, Total Quality Management

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15 Jun 2015
18
-successful new products are critical in driving profitable growth for both new and established companies. -innovation shoes that products, customer be
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UT-AUSTINMKT 320FJon MillerSpring

MKT 320F Chapter Notes - Chapter 3: North American Free Trade Agreement, Monopolistic Competition, Competitor Analysis

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15 Jun 2015
26
Chapter 3: evaluating opportunities in the changing marketing environment. -the direct marketing environment includes customers, the company and its re
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UT-AUSTINMKT 320FJon MillerSpring

MKT 320F Chapter Notes - Chapter 2: Early Start, Marketing Mix, Target Market

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15 Jun 2015
25
-marketing management process: planning marketing activities, directing and implementation of the plans. -strategic management planning concerns the wh
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UT-AUSTINMKT 320FJon MillerSpring

MKT 320F Chapter Notes - Chapter 6: Psychographic, Problem Solving, Social Class

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15 Jun 2015
16
-examples of economic needs: economy of purchase or use efficiency in operation or use. Chapter 6 book notes: final consumers and their buying behavior
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UT-AUSTINMKT 320FJon MillerSpring

MKT 320F Chapter Notes - Chapter 8: Portable People Meter, List Of Statistical Packages, Contingency Table

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15 Jun 2015
23
-may use a combination of both to get information during the marketing strategy planning process. -usually separate marketing research department in co
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