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Textbook Notes for MKT 337 at University of Texas at Austin

Principles of Marketing

MKT 337
Midterm Exam
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MKT 337 Chapter 7: 7.5 North American Industry Classification System
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7.5 North American Industry Classification System North American ...

Marketing
MKT 337
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MKT 337 Chapter 7: 7.2 Trends in B-2-B Internet Marketing
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7.2 Trends in B-2-B Internet Marketing B-to-B companies are incre...

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MKT 337 Chapter 7: 7.3 Relationship Marketing and Strategic Alliances
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7.3 Relationship Marketing and Strategic Alliances Relationship ma...

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MKT 337 Chapter 7: 7.7 Types of Businesses
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7.7 Types of Business Products Business products generally fall in...

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MKT 337 Chapter 7: 7.4 Major Categories of Business Customers
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7.4 Major Categories of Business Customers The business market co...

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MKT 337 Chapter 7: 7.1 What is Business Marketing
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7.1 What is Business Marketing • Business marketing (also call...

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MKT 337 Chapter 7: 7.6 Business v. Consumer Markets
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7.6 Business v. Consumer Markets The basic philosophy and practic...

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MKT 337 Chapter 6: 6.6 Cultural Influences on Consumer Buying Decisions
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6.6 Cultural Influences on Consumer Buying Decisions Of all the fa...

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MKT 337 Chapter 6: 6.7 Social Influences on Consumer Buying Decisions
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6.7 Social Influences on Consumer Buying Decisions Many consumer...

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MKT 337 Chapter 6: 6.5 Re-conceptualizing the Consumer Decision Making Process
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6.5 Re-conceptualizing the Consumer Decision Making Process Rapid...

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MKT 337 Chapter 6: 6.8 Individual Influence on Consumer Buying Decisions
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6.8 Individual Influence on Consumer Buying Decisions While indivi...

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MKT 337 Chapter 6: 6.9 Psychological decisions on Consumer Buying Decisions
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6.9 Psychological decisions on Consumer Buying Decisions An indi...

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MKT 337 Chapter 6: 6.3 Post-purchase behavior
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6.3 Post-purchase behavior When buying products, consumers expect ...

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MKT 337 Chapter 6: 6.2 The Traditional Consumer Decision-Making Process
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6.2 The Traditional Consumer Decision-Making Process When buying p...

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MKT 337 Chapter 6: 6.1 The Importance of Understanding Consumer Behavior
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6.1 The Importance of Understanding Consumer Behavior Consumers’...

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MKT 337
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