PSY 319K Chapter Notes - Chapter 11: Implicit-Association Test, Ambivalent Sexism, Social Identity Theory
Document Summary
Implicit association test (iat): a technique for revealing nonconscious attitudes toward different stimuli, particularly groups of people: priming: the presentation of information designed to activate a concept (such as a stereotype) and hence make it accessible. Characterizing intergroup bias: a stereotype (belief) can be positive or negative, true or false, a way of categorizing people. Involves thinking about a person as a member of a group and projecting what you think you know about the group onto your expectations about that person: prejudice (attitude) can be positive or negative. Involves prejudging others because they belong to a specific category: discrimination (behavior) is negative/harmful. Involves unfair treatment of others based not on their individual character or abilities, but strictly on their membership in a specific group: stereotyping, prejudice, and discrimination often go togethe(cid:396), (cid:271)ut the(cid:455) do(cid:374)"t ha(cid:448)e to. Ingroup favoritism can occur in the absence of outgroup enmity.
