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Textbook Notes for Lisa Gary

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UTKCCI 150Lisa GaryWinter

CCI 150 Chapter 1: Ch 1

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Communication- social interaction through messages: process, not static thing. Intrapersonal communication- communication within self: how we think, as
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UTKCCI 150Lisa GaryWinter

CCI 150 Chapter 6: Ch 6

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Magazine- periodical that contains articles of lasting interests. Magazine is an integral, inseparable part of who we are in the media world. Photojour
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UTKCCI 150Lisa GaryWinter

CCI 150 Chapter 7: Ch 7

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The concept of news was invented by the penny press: penny papers expressed and built the culture of a democratic market society. Above the fold- a pro
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UTKCCI 150Lisa GaryWinter

CCI 150 Chapter 3: Ch 3

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Opinion leaders- in uential community members who invest substantial amounts of time learning about their own area of expertise: media > opinion leader
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UTKCCI 150Lisa GaryWinter

CCI 150 Chapter 2: Ch 2

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Us media privately owned and operated for pro t. Penny press- inexpensive, widely circulated papers that became popular in the 19th century. Synergy- c
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UTKCCI 150Lisa GaryWinter

CCI 150 Chapter 5: Ch 5

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Advertising- any paid form of non personal communication about an organization, product, service, or an idea by an identi ed sponsor. Industrialization
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UTKCCI 150Lisa GaryWinter

CCI 150 Chapter 4: Ch 4

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Public relations- management function that establishes and maintains mutually bene cial relationships between an organization and the publics on whom i
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