IS 3003 Chapter Notes - Chapter 10: Electronic Data Interchange, Personalization, Behavioral Targeting
20 Aug 2016
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Use of digital tech and internet to drive business purchases: ubiquity, effects of. Enhanced customer convenience, reduced shipping costs: global reach: The tech reaches across national boundaries, around earth: effects of. Commerce enabled across cultural and national boundaries seamlessly and without modification: universal. Lower market entry costs, lower consumers" search costs: richness in. Communication: refers to the complexity and content of a message: effects of. Possible to deliver rich messages with text, audio and video simultaneously to large numbers of people: interactivity, effects of. E-commerce can provide two-way communication between merchant and consumer online. Consumers engage in dialog that dynamically adjusts experience to the individual. The total amount and quality of info available to all market participants. On consumer- greater price transparency, greater cost transparency. On merchants- greater price discrimination: personalization and. Personalized messages can be sent to individuals as well as groups: social tech: The tech promotes user content generation and social networking.
