FASH 445 Chapter 7: Step 7- Marketing Plan
8 Apr 2019
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Author: rosalie j. regni and jimmie g. anderson. What are 5 interesting facts or take-aways that you gleaned from this article: typically divided into four parts: target customer, competition, pricing & sales, and advertising & promotion. All of these elements play a crucial role in the overall development of the plan and getting a rounded scope of reaching the customer. This is research that allows you to understand who your customer is and what their needs are. It is necessary to reach out to an array of sources so that you get a well-rounded view of the customer. You can display this date in charts, tables, graphs, etc. It needs to ne concise and reader-friendly: competition: this portion address the industry and all of the players in it. You need to understand the impact of your company and how it plays with other companies in the industry for your customers.
