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Textbook Notes for Marketing at Virginia Commonwealth University (VCU)

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VCUMKTG 301GilstrapSpring

MKTG 301 Chapter Notes - Chapter 3: Millennials, Income Distribution, Telecommuting

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VCUMKTG 320HaeranSpring

MKTG 320 Chapter Notes - Chapter 12: Virgin Records, Ikea, Direct Selling

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Company uses tamer marketing photographs for saudi arabia (requires separate photo shoots) Has 5 new stores currently and plans on opening 7 more. Conf
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VCUMKTG 450MohanSpring

MKTG 450 Chapter Notes - Chapter 4: Psychographic, Target Market, Rolex

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VCUMKTG 301Wayne SloughFall

MKTG 301 Chapter 7: Mktg ch 7

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VCUMKTG 301Wayne SloughFall

MKTG 301 Chapter 5: Mktg ch 5

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VCUMKTG 301Wayne SloughFall

MKTG 301 Chapter 6: Mktg ch 6

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VCUMKTG 315MakaremFall

MKTG 315 Chapter Notes - Chapter 13: Bounded Rationality, Rationality, Conjoint Analysis

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Book notes: chapter 13: decision making ii: alternative evaluation and choice. Determinant criteria: criteria that are most carefully considered and di
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VCUMKTG 320HaeranSpring

MKTG 320 Chapter Notes - Chapter 3: International Trade, Protectionism, Free Trade

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Chapter 3 (2/5/18): international trade: institutional barriers and facilitators. Reduction of trade barriers is a main concern of multinational firms
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VCUMKTG 450MohanSpring

MKTG 450 Chapter Notes - Chapter 1: Product Management, Ipod Nano, Ipod Classic

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1/22/18: introduction to product planning (additional notes from class discussion are in red) Product development + product management = product planni
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VCUMKTG 320HaeranSpring

MKTG 320 Chapter Notes - Chapter 9: Corn Flakes, Emerging Markets, Marketing Mix

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Chapter 9 : products and services: branding decisions in international markets. Cereal makers tweak recipes for emerging markets. Kellog found out that
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VCUMKTG 450MohanSpring

MKTG 450 Chapter Notes - Chapter 8: Applied Arts, Assistive Technology, Australian Tertiary Admission Rank

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This is only accomplished through research, thought, modeling, interactive adjustment, and redesign. The process of originating and developing a plan f
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VCUMKTG 450MohanSpring

MKTG 450 Chapter Notes - Chapter 7: Stereolithography, Usability, Quality Function Deployment

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