MKTG 320 Chapter Notes - Chapter 11: Silk Road, International Trade Administration
Document Summary
Chapter 11: managing international distribution operations and logistics. Hp in china story (silk road of international trade) exaaam. Case study: kraft"s distribution challenges (at the end of the chapter) What type of distribution and logistics challenges does kraft face in. What are the advantages and disadvantages of truck transportation for. Channel partnership is a long-term decision: company may be bound indefinitely to the channel choice. Necessary if there are no channels at all or of the existing channels do not conform to company needs. Highly specialized in certain industries, they typically represent smaller companies in a region of the country. Typically work as a company"s export department. Also known as piggybacking and mother henning exaaam. Involve exporters agreeing to handle export functions for unrelated companies on a contractual basis. Complementary export agents export complementary products on a commission basis. Complementary export merchants take title to the complementary. The international distribution function is supported by a number of service providers.
