MKTG 320 Chapter Notes - Chapter 12: Virgin Records, Ikea, Direct Selling
Document Summary
Company uses tamer marketing photographs for saudi arabia (requires separate photo shoots) Has 5 new stores currently and plans on opening 7 more. Conforming to the rules are costly and tarnishes their brands in western eyes. Ikea had to apologize when they deleted images of women from some photos in catalogs shipped to saudi arabia. Women aren"t allowed to show face so faces are blurred and even mannequins. International retailing is defined as all the activities involved in selling products and services to final international consumers for their personal consumption. It involves operations of international retailers beyond home-country borders, along with operations of local retailers in different countries worldwide. Retailers are rapidly expanding internationally in order to. As they expand internationally, retailers can take advantage of cost savings and learn from experiences in a way that could further enhance home-country operations. Exammmm walmart is the number 1 global retailer. Reading : retailers conform to saudi rules.
