MKTG 320 Chapter Notes - Chapter 14: Deepwater Horizon Oil Spill, Ford Figo, Sales Promotion
Document Summary
Chapter 14: international publicity, public relations, and sales promotion strategies. Exam : sales promotion and advertising need to work together. Communication about a company and/or the company"s products that the company does not pay for. Could be any type of print article, broadcast message, or word-of-mouth communication about the company/or its products. Could be either positive or negative messages. Consumer sales promotion (includes free samples, coupons, point-of- purchase displays) Trade promotion (includes trade discounts, trade shows, and exhibitions) Ford figo ads in india (2013) exammmm. They got girls tied up and put them in the back. Defined as any type of communication, personal or non-personal, about a company or the company"s products. It is a communication that the company does not pay for and the message can be either positive or negative. Due to its independent nature, it is considered more credible than any other component of the promotional mix. Find positive or negative publicity story (one) of multinational companies.
