MKTG 450 Chapter Notes - Chapter 3: Product Engineering, Manufacturing Engineering, Facility Management
Document Summary
Organization has more of a technical aspect or a marketing aspect. And try to come up with a product. Conceive ideas and take it into the marketplace and figure out how it can work. Product planning may be under the auspices of either the technical or marketing side of the organization. Commonly referred to as the r&d department (or engineering dept) Goal is to be technically driven (be a technology leader) Serves a demand management role for the company. Goal is to be market driven (be market leader) For a company with larger portfolio product. People has the potential to reach out to each other. For projects that last for a long time. Your employees can collaborate more by placing them in one location. Moving one person to another company so they know about the other company. Gives better perspectives on other departments to avoid conflict and waste less time.
