MKTG 450 Chapter Notes - Chapter 11: Premium Pricing, Cash Flow, Brand Awareness
Document Summary
Also helps to understand intensity of competition and launch phenomenon in global markets. Only view this as a general guideline. The product life cycle is a concept that attempts to describe a product"s unit sales post-launch through its eventual termination. Unit sales will transition through four distinct stages. Plc theory is not a definitive model. There are multiple external factors that are not accounted. The company has tremendous influence over the plc. The curves themselves are dependent on the level of analysis performed. It can turn out to be a self-fulfilling prophecy. Te expand beyond a single product offering. Provide common foundation upon which new products can be built. By definition, product families include products that share one platform. Cater to a market segment the market segment. Products within the family serve individual target markets within. Name, symbol, term, design, or combination of these distinguishes the seller"s goods or services from a competitors.
