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Chapter 3

HTM 3484 Chapter 3: HTM-3484 - Reading 3

Hospitality and Tourism Management
Course Code
HTM 3484
A Zatori

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Reading III
HTM-3484 QUIZ: October 3, 2017
HTM 3484 Quiz III Study Guide
What are the characteristics of a modern surfer? How do they compare/contrast with stereotypical images of
Surfers have a strong desire to find remote beaches for the perfect wave. With time, the word spreads
and the beach becomes covered with tourists and developments. The construction alters the wave
break causing adverse consequences on the waves.
This is very different from the stereotype of the “shaggy stoner who lives out of a van and doesn’t
contribute to society.”
In reality, the average surfer age is 34 years old and typically makes more than $75,000 per year.
What is surfonomics? Why is it valuable to the larger environmentalist community?
A subsection of natural resource economics that quantifies the value of the waves both to surfers and
local businesses (i.e. how much people are willing to pay to keep them).
The value of a wave is calculated by considering the visiting expenses of surfers and surf spectators
including the distance traveled, visits per year, time taken off of work, length of stay, driving time,
gas money/parking fees, food/lodging, and gear rentals.
“Environmental capital” refers to the “non-consumptive natural resources that people are willing to
pay” and experience.
What is the primary take away message from both the article and the video?
It has been challenging for surfers to make concrete arguments despite real estate developers only
focusing on the direct economic impacts: job creation, revenue, and growth.
There is a major focus regarding the large-scale industrial uses of the outdoors; however, people often
leave out the recreational activities that allow everyone to get a first-hand experience of nature.
A lot of people think that coastal areas are priceless, but it is essential to place price tags on biodiversity
in order to preserve it. These coastal values can often be ignored, unfortunatelycalculations can be
faulty due to incomplete information.
Dredging, jetties, pollution, etc. have forced many waves to become “extinct.”
Aside from providing surfing opportunities, what are some of the economic reasons why coastal areas are
Tourism is undergoing a growing presence within the ocean economy. People are willing to travel
farther to enjoy the shore.
What is the risk in quantifying a valuable place such as coastal areas?
It is challenging for the surfing industry to compete against a multi-million dollar petroleum project or
a massive development/resort that will contribute more to the economy.
Who was the presenter in the video and why was he interested in understanding surfonomics?
Dr. Jason Scorse was promoted to the Chair of the International Environmental Policy Program in
2009, and subsequently, in 2011, he became the Director of the Center for the Blue Economy.
There is more to surfing than just simply the enjoyment of ‘hippies’ living out of their vans, but rather it
is genuinely good for business (also, increased housing values leads to increases tax revenuemany
other positive externalities).
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