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Textbook Notes for Marketing at Virginia Polytechnic Institute and State University (VT)


VIRGINIA TECHMKTG 3104Donna WertalikFall

MKTG 3104 Chapter Notes - Chapter 12: Test Market, Reverse Engineering, Outsourcing

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Chapter 12: developing new products 10/26/2016 8:48:00 pm. Innovation the process by which ideas are transformed into new offerings, including products
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VIRGINIA TECHMKTG 3104Donna WertalikFall

MKTG 3104 Chapter Notes - Chapter 3: Flickr, Linkedin, Freemium

Social media refers to content distributed through online and mobile technologies to facilitate interpersonal interactions. 4e framework: excite custom
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VIRGINIA TECHMKTG 3104Donna WertalikFall

MKTG 3104 Chapter Notes - Chapter 14: Oligopoly, Loss Leader, Predatory Pricing

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VIRGINIA TECHMKTG 3104Donna WertalikFall

MKTG 3104 Chapter Notes - Chapter 17: Integrated Marketing Communications, Marketing Communications, Brand Awareness

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Integrated market communications (imc) - encompasses a variety of communication disciplines advertising, personal selling, sales promotion, public rela
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VIRGINIA TECHMKTG 3104Donna WertalikFall

MKTG 3104 Chapter Notes - Chapter 19: Personal Selling, Sales Management, Cold Calling

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Chapter 19: personal selling and sales management 11/14/2016 8:54:00 pm. They might discover potential leads by talking to current customers, doing res
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VIRGINIA TECHMKTG 3104Donna WertalikFall

MKTG 3104 Chapter Notes - Chapter 5: Gorilla Glass, Baby Boomers, Generation Z

Consumer is the center of all marketing effots. Entire firm must consider the entire business process from the customer"s point of view. First factor t
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VIRGINIA TECHMKTG 3104Donna WertalikFall

MKTG 3104 Chapter Notes - Chapter 7: Web Portal, Retail, Organizational Culture

Information search -> evaluation of alternatives -> purchase decision. B2b marketing process of buying and selling goods or services to be used in the
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VIRGINIA TECHMKTG 3104Donna WertalikFall

MKTG 3104 Chapter Notes - Chapter 1: Pro Forma, Marketing Mix, Marketing Plan

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VIRGINIA TECHMKTG 3104Donna WertalikFall

MKTG 3104 Chapter Notes - Chapter 7: Retail, Intermediate Good, Final Good

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4:55 pm traditional b2b exchanges - a manufacturer, needs to work with another company to obt. Distinctions between b2b and business-to-consumer (b2c):
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VIRGINIA TECHMKTG 3104Donna WertalikFall

MKTG 3104 Chapter Notes - Chapter 6: Customer Satisfaction, Cognitive Dissonance, Impulse Purchase

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Internal search for information - buyer examines his/her own memory and. 1. knowledge about the product, gathered through past experiences: external se
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VIRGINIA TECHMKTG 3104Donna WertalikFall

MKTG 3104 Chapter Notes - Chapter 6: Conversion Marketing, Weighted Arithmetic Mean, Personal Knowledge Base

Need recognition -> information search -> alternative evaluation -> purchase -> Need recognition the beginning of the consumer decision process; occurs
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VIRGINIA TECHMKTG 3104Donna WertalikFall

MKTG 3104 Chapter Notes - Chapter 4: Theodore Roosevelt, Meat Packing Industry, Water Scarcity

Marketing ethics refers to those ethical problems that are specific to the domain of marketing. Deceptive advertising a representation, omission, act,
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