MKTG 3104 Chapter Notes - Chapter 3: Flickr, Linkedin, Freemium
Document Summary
Social media refers to content distributed through online and mobile technologies to facilitate interpersonal interactions. 4e framework: excite customers with relevant offers. Offer must be relevant to its targeted customers: educate them about the offering. When customers arrive at the websites or stores, the marketer has a golden opportunity to educate them about its value proposition and communicate the offered benefits: help them experience products, whether directly or indirectly. Listening to a song before buying it, downloading a chapter without buying the book, etc: give them an opportunity to engage with their social network. Types of social media: social networking sites - used between 1-4 hours every day. Blog web page that contains periodic posts; corporate blogs are a new form of marketing communications. Corporate blog a website created by a company and often used to educate customer. Professional blog website written by a person who reviews and gives recommendations on products and services.
