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MKT 101Phyllis FeinFall

MKT 101 Chapter Notes - Chapter 12: Integrated Marketing Communications, Cyber Monday, Walgreens

OC26451003 Page
21 Jan 2019
0
Specific blend of promotion tools that the company uses to engage customers (connect), persuasively communicate customer value (convince) and build cus
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MKT 101Phyllis FeinFall

MKT 101 Chapter Notes - Chapter 9: Fixed Cost, Marketing Mix, Dynamic Pricing

OC26451002 Page
21 Jan 2019
0
Price: the amount charged for a product or service, or sum of the values that customers exchange for the benefits of having or using the product/servic
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MKT 101Phyllis FeinFall

MKT 101 Chapter 4: Managing Marketing Information to Gain Customer Insights

OC26451004 Page
21 Jan 2019
0
4: managing marketing information to gain customer insights. Big data: huge and complex data sets generated by today"s sophisticated information genera
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MKT 101Phyllis FeinFall

MKT 101 Chapter 1: Creating Customer Value and Engagement

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21 Jan 2019
0
Marketing: process where companies engage customers and managing profitable customer relationships, creating value for customers in order to get value
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MKT 101Phyllis FeinFall

MKT 101 Chapter Notes - Chapter 8: New Product Development, Crowdsourcing, Business Analysis

OC26451002 Page
21 Jan 2019
0
Consumer product (customer-centered new product development): new product development that focuses on finding new ways to solve customer problems and c
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MKT 101Phyllis FeinFall

MKT 101 Chapter Notes - Chapter 13: Sales Promotion, Sales

OC26451003 Page
21 Jan 2019
0
Personal presentations by the firm"s sales force for the purpose of engaging customers, making sales and building customer relationships. Salespeople,
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MKT 101Phyllis FeinFall

MKT 101 Chapter 5: Understanding Consumer and Business Buyer Behavior

OC26451006 Page
21 Jan 2019
0
Consumer market: all the individuals and households that buy or acquire goods and services for personal consumption. American consumer market: 320 mill
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MKT 101Phyllis FeinFall

MKT 101 Chapter 11: Retailing and Wholesaling

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21 Jan 2019
0
Retailing: activities involved in selling products or services directly to final consumers for their personal, nonbusiness use. Shopper marketing: focu
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MKT 101Phyllis FeinFall

MKT 101 Chapter 7: Products, Services, and Brands- Building Customer Value

OC26451007 Page
21 Jan 2019
0
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MKT 101Phyllis FeinFall

MKT 101 Chapter 2: Company and Marketing Strategy

OC26451004 Page
21 Jan 2019
0
2: company and marketing strategy (partnering to build customer value and relationships) Markers must work with other departments where they design, pr
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MKT 101Phyllis FeinFall

MKT 101 Chapter Notes - Chapter 10: Openair, Petsmart, The Home Depot

OC26451003 Page
21 Jan 2019
0
Vertical marketing system: channel structure in which producers, wholesalers and retailers act as a unified system. One channel member owns the others,
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MKT 101Phyllis FeinFall

MKT 101 Chapter Notes - Chapter 6: Marketing Mix, Psychographic, Micromarketing

OC26451005 Page
21 Jan 2019
0
6: customer value-driven marketing strategy- creating value for target. Market segmentation: dividing a market into distinct groups of buyers who have
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