L11 Econ 1011 Chapter Notes - Chapter 6: Perfect Competition, Reservation Price, Takers
Chapter 6 Perfectly Competitive Supply
The Importance of Opportunity Cost
ā¢ The smallest redemption price that will lead someone to do the other job for another hour
must satisfy the equation
p (āQ) = wage of other job they could be doing
ā¢ Ex on pg. 148: p (āQ) = $6
o How high would the redemption price of containers have to be to induce Harry to
search for another hour?
o 400 = additional containers if he searches for another hour
o p (400) = $6 ā p = 1.5 cents is his reservation price for working the 2nd hour
Individual and Market Supply Curves
ā¢ the quantity that corresponds to any given price on the market supply curve is the sum of
the quantities supplied at that price by all individual sellers in the market
ā¢ to generate the market supply curve from the individual supply curves, you add the
individual supply curves horizontally
ā¢ to generate the market supply curve for a market with 1,000 identical sellers, we simply
multiply each quantity value on the individual supply curve
ā¢ why are individual supply curves upward sloping?
o Low Hanging Fruit Principle (Principle of Increasing OC) ā as the redemption
price rises, it will pay to incur the additional cost of searching farther from the
beaten path
o Reflects the fact that costs tend to rise at the margin when producers expand
production, partly because each individual exploits her most attractive
opportunities first
o Different potential sellers face different OCās
Profit Maximizing Firms in Perfectly Competitive Markets
ā¢ Profit ā the total revenue a firm receives from the sale minus all costs ā explicit and
implicit ā incurred in producing it
ā¢ Profit-maximizing firm ā a firm whose primary goal is to maximize the difference
between its total revenue and total costs
ā¢ Perfectly Competitive Market ā a market in which no individual supplier has
significant influence on the market price of the product
o Often described as price takers
o Ex: wheat
ā¢ Price Takers ā a firm that has no influence over the price at which it sells its product
ā¢ Characteristics of a Perfectly Competitive Market:
o All firms sell the same standardized product ā implies that buyers are willing to
switch from one seller to another if they can obtain a lower price
o The market has many buyers and sellers, each of which buys or sells only a small
fraction of the total quantity exchanged ā implies that individual buyers and
sellers will be price takers, regarding the market price of the product as a fixed
number beyond their control
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