Management MGT 201 Chapter Notes - Chapter 4: Sans-Serif, Electronic Document, Serif
9 Oct 2016
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Heading: headings help people navigate through business documents, headings act as signposts. Include enough headings to keep the audience aware of what is coming next. Helpful for when individuals want to skim a document: headings reveal the structure and hierarchy of the information. Designate first, second, and third level headings by varying typography: the words in the heading can either be a topic, statement, or question. Statement headings are like topic sentences for a section. Question headings emphasize issues being considered: be consistent in the heading form that you use, avoid contiguous headings. Insert the visual within the text as soon after the point of introduction as possible. Interpret the visual: for visuals, include titles, numbers, placement, typography, simplicity, highlighting, and attribution. Typography and spacing: for paper documents, serif fonts are often preferred for body text. Sans serif is normally used for headings. Leave more space between paragraphs than between the lines of text within paragraphs.
