JRL 101 Chapter Notes - Chapter 1: Media Play
Document Summary
Terms: disruptive- how does one thing have an impact on another. What is communication: how we socially interact at a number of levels through messages. (text, print, talking, hand gestures) Types of communication: intrapersonal communication, interpersonal communication, group communication, communication where one person is communicating with an audience of two or more. The organization or individual responsible for the message being sent. What is mass communication: when an individual or institution uses technology, to send messages, to a large, mixed audience, most of whose members are not known to the sender. Key players in the mass communication process: sender, message, the content being transmitted by the sender to the receiver (encoding), channel, receiver, the audience for the mass communication message. (decoding, noise, anonymous. Mass communication models: transmission model (smcr, ritual model. A dated model useful for identifying players in the mass communication process: media use is an interactive ritual by audience members. Looks at how & why audience consume messages.
