200918 Lecture Notes - Lecture 2: Design Thinking, Visual Thinking, Mind Map
5 Jun 2019
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Document Summary
Ten tools design thinking: visualization is about using images. It"s not about drawing; it"s about visual thinking. It pushes us beyond using words or language alone. Experience mapping is used with the objective of identifying needs that customers are often unable to articulate: value chain analysis examines how an organization interacts with value chain partners to produce, market, and distribute new offerings. Analysis of the value chain offers ways to create better value for customers along the chain and uncovers important clues about partners" capabilities and intentions. 4. mind mapping is used to represent how ideas or other items are linked to a central idea and to each other. Mind maps are used to generate, visualize, structure, and classify ideas to look for patterns and insights that provide key design criteria: rapid concept development assists us in generating hypotheses about potential new business opportunities.
