MKTG 471 Chapter Notes - Chapter 7: Visual Thinking, Design Thinking, Mind Map
19 May 2018
School
Department
Course
Professor
Marketing 471 - Tools for Design Thinking
Visualization
using images, visual thinking, different part of brain.
Journey mapping
tracing customer journey as he interacts with process of receiving the service>
identifying needs that customers have with emotions
Value Chain analysis
interactions with value chain partners to produce new offerings/ better way to
create value.
Mind Mapping
ideas linked to central idea and to each other. patterns and insights that make
better key design (assumptions)
rapid Concept development
generating hypotheses about new opportunities
Assumption Testing
underlying attractiveness of new business idea using data and likelihood it will be
true, tested in experiments
Prototyping
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Visualization using images, visual thinking, different part of brain. Journey mapping tracing customer journey as he interacts with process of receiving the service> identifying needs that customers have with emotions. Value chain analysis interactions with value chain partners to produce new offerings/ better way to create value. Mind mapping ideas linked to central idea and to each other. patterns and insights that make better key design (assumptions) rapid concept development generating hypotheses about new opportunities. Assumption testing underlying attractiveness of new business idea using data and likelihood it will be true, tested in experiments. Make abstract ideas tangible. storyboard, journeys, illustrations, and involvement to provide feedback. Managers to engage a customer while generating new idea (growth and innovation) Learning lunches potential new growth initiative in marketplace - full product roll out, experiment conducted quickly and inexpensive to gather market data.
